when heart cries · Ravi Rahul
Nº 01
pixels building up
Two books, seven Chrome extensions, a shelf of web apps, and a day job growing D2C brands in India. This is the room where all of it gets projected.
Begin the tourTwo published books. Long nights of reading turned into longer nights of writing.
Chrome extensions built to scratch real itches — mine first, then everyone else's.
X-ray any Shopify store — theme, apps and stack, revealed instantly.
Add to ChromeVanilla stacks, zero frameworks, all shipped. Scroll to roll the film.
A living family tree the whole family can browse — generations, relations and stories mapped into one canvas.
Explore the tree
A browser-based projection mapping studio: corner-pin homography, generative visual sources and live crossfading — projector optional, wonder included.
Launch Prism
A virtual library where you can build your shelf, log your bookmarks, Wishlist books from someone's shelf, or even read eBooks with all real-world experience.
Build your Shelf
Every book that joins does so without a plan. Once it leaves your hands, strangers decide where it goes next, what they write about it, and whether it ever comes home. Nobody, including us, knows how far any one copy will get.
Track the TripsFeatured picks from every shelf. The beam decodes each one as it crosses — click a decoded card for the full story.
Paintings from slow weekends.
Short verses between shipping and sleeping.
I write in two languages — one for machines, one for the quiet hour when the machines are asleep.
Every wall is a screen if you carry your own light. Every blank page, a wall.
Books on the shelf, apps on the server, paint on my hands — and still the best thing I own is the next idea.
D2C ecommerce and growth in India — Shopify, performance marketing, ops and data.
Running paid media across Meta and Google, Shopify development and CRO, support automation, and the data behind India + Global storefront growth.
KPIs, Data Analytics, Tech, Operation
A personal product studio — extensions, web apps, experiments — everything on this site lives under it.