Two books, seven Chrome extensions, a shelf of web apps, and a day job growing D2C brands in India. This is the room where all of it gets projected.
Begin the tourTwo published books. Long nights of reading turned into longer nights of writing.
Chrome extensions built to scratch real itches — mine first, then everyone else's.
X-ray any Shopify store — theme, apps and stack, revealed instantly.
Add to ChromeFixes the date-range friction in Triple Whale so analysis starts faster.
Add to ChromePIN-protected privacy locks for Reddit chats, with multiple lock modes.
Add to ChromeVanilla stacks, zero frameworks, all shipped. Scroll to roll the film.
Featured picks from every shelf. The beam decodes each one as it crosses — click a decoded card for the full story.
Paintings from slow weekends.
Short verses between shipping and sleeping.
I write in two languages — one for machines, one for the quiet hour when the machines are asleep.
Every wall is a screen if you carry your own light. Every blank page, a wall.
Books on the shelf, apps on the server, paint on my hands — and still the best thing I own is the next idea.
D2C ecommerce and growth in India — Shopify, performance marketing, ops and data.
Running paid media across Meta and Google, Shopify development and CRO, support automation, and the data behind India + Global storefront growth.
Built Meta Ads command-center tooling and cohort dashboards; ran acquisition for D2C.
A personal product studio — extensions, web apps, experiments — everything on this site lives under it.